Don’t call our SUVs entry-level, please: Mahindra after XUV700 launch

MM attempting to redefine position in core SUV segment. Company wants customers to choose it for its authentic SUV feel, over much else. For this, MM is shedding its image of an entry-level brand and is focusing on making it a premium offering

from Moneycontrol Business News https://www.moneycontrol.com/news/business/don’t-call-our-suvs-entry-level-please-mahindra-after-xuv700-launch_15438721.html